As Fortis is associated with Healthcare industry so it's very important to focus on service marketing to satisfy the patient and patients can be satisfy only when they will be happy with the services offered by the organisation. There are various organisations under Healthcare industry so to survive in the era of competition Fortis focus on providing good quality of services so that a positive perception about the Fortis can be developed in the mind of patient and it will not only satisfy the patient and will spread the positive word of mouth ultimately. This study is based on services marketing used by Fortis. The main objective of this study is to evaluate the impact of quality services on patient’s satisfaction at Fortis. To conduct the research both primary and secondary data has been used. A sample of hundred respondents was taken to collect the primary data. Result of this research shows that almost all patients are satisfied with the services provide by Fortis.

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Keywords: Healthcare Industry, Service Marketing, Customer Satisfaction, Service Quality, Fortis.