COMMUNICATION AND PARTICIPATIVE CULTURE: A STUDY ON TEA GARDEN COMMUNITY OF BARAK VALLEY IN SOUTHERN ASSAM

With the development of science and technology, the forms and way of communication have become more specialized. In a country like India, so vast and varied, modern mass media alone does not constitute the sum total of communication channels. The participative culture as a distinct culture is aimed at motivating people through the effective and efficient communication to think positively for the economic and social development of the community. Today, the tea industry in Barak valley is passing through a crisis period. The importance of improving the productivity through participatory communication has become more crucial for the industry to survive.  The introduction of modern methods for improving workers productivity will not be successful unless it is implemented trough this participative culture since the tea industry is considered as a Participatory industry. The paper analyses the importance of participative culture as a communication tool on the occupational mobility of tea garden community. The data are collected through first-hand primary research in a tea garden of Barak Valley in Southern Assam through the participant observation as well as interview schedule. The respondent in the study were union leaders, executives and workers, selected randomly and personally met on first-met-first response basis. The main purpose of this paper is mainly to assist the tea garden community of the Barak Valley of Assam as well as to improve their productivity and the standard of living through the concept of participative culture from a communication perspective.

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Keywords: Participative Culture, Communication, Productivity, Tea Garden.


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