Mutual fund Industry in India is growing year to year. The AUM of the Indian MF Industry has grown from Rs. 8.09 trillion as on 30th April, 2010 to Rs. 23.93 trillion as on 30th April, 2020 about 3 fold increase in a span of 10 years. The growth of the mutual fund industry is evident that now investors believe in the mutual fund investment and investing more in mutual funds. But still the ration of GDP/AUM is very low in India in comparison to other countries this makes us to conduct a research to know the actual reasons of low investment in mutual fund and to understand the future potential of mutual fund industry. This research is based on the empirical data collected from investors to understand their views about mutual fund.

___________________________________________________________________________________

Keywords: Mutual Fund, Asset Management Company, AUM, GDP, AMC.