This study aimed on how rebranding affected purchase intention through consumer attitude as a mediator. The scope was under the context of white goods under the Godrej & Boyce Manufacturing Company Limited (GBM) in India. The targeted respondents were Indians who had once purchased white goods in specifically Kolkata and Madhya Pradesh.  The methodology of this research was only the quantitative data collection based on the research design by online survey of 300 respondents. The dependent variable was Rebranding of white goods GBM, while the intervening variable was Consumer Attitude towards GBM and the independent variable was purchase intention. On the basis of their relationships, the three hypotheses were developed.  All null hypotheses were rejected. The researcher found that rebranding was the key element to be done at least once. After rebranding, white goods upgraded itself by changing few elements with a new image in the market. White goods GBM could go through with other changes e.g. decorative and attractive websites and various advertising strategies. Many various activities were taken place. The advanced technology and features of white good quality was one of them to appreciate the differentiation by repeated purchases and recommended products to others.  The studied research factors affected by Rebranding of GBM were only in India. As white goods GBM had a great diversified market, the researcher opted for only white goods in the study.  Moreover, this study covers how white goods GBM increases its sales volume in such a high percentage after rebranding.  This study compares the impact of independent variable i.e., Rebranding and intervening variable i.e., consumer attitude towards a brand to dependent variable i.e., purchase intention.

KEYWORDS: Rebranding, Consumer Attitude towards Brand, Purchase Intention.