The type of service quality provided by any organisation or in any sector plays an important role in ascertaining the level of customer satisfaction. In the case of healthcare sector, the facilities related to treatment, hygiene, the behaviour of doctors, nurses or its staff with the patient or any other factor sets a perception in the mind of patient about a particular hospital. This paper is mainly based on the services provided by Asian hospital and the marketing strategies they used to build a goodwill in the eyes of their patients and among people. The main objective of this study is to analyse the impact of marketing strategies followed by Asian Hospital on customer satisfaction. In this research, both primary and secondary data has been used. A sample of 100 respondents were taken from people living in different villages including, Neemka, Pali, Dhauj, Uncha Gaon, Mohna such as other 16 villages. Result indicate that majority of people like the marketing strategy followed by Asian hospital then it should focus on better customer service to maintain its goodwill among the customers.

KEYWORDS: Healthcare Industry, Marketing Strategies, Customer Satisfaction, Service Quality.