E-business is a wider term that encompasses more than sales and purchase activities. E-business is a strategy that intensifies the yield of marketers and reduces the promotional cost of old school marketing. E-business is a package of multi benefits; it improves demographic targeting, access the global market and enhances the multitasking with mass communication at single platform. This study focus on the marketing mix use by e-business the aim of this paper is to reveal the effectiveness of e-business in a lien of start-ups, and the strategies used by start-ups for approaching the potential consumers.

KEYWORDS: E-business, Start-ups Strategies, Fastest Communication, Marketing- Mix, Global Reach.