SKILL UP GRADATION TRAINING TO SHG MEMBERS IMPROVE LIVING STANDARD OF FAMILY THROUGH VALUE ADDITION ON COIR PRODUCTS: A CASE STUDY ON LEDP PROGRAMME OF GANJAM

Entrepreneurial development and management has come to be recognized as the key to rapid and sustainable economic development as well as the welfare and progress of the mankind. By introducing skill development on any cottage or handicraft activity to rural women they contribute additional income to their family. Livelihood Entrepreneur Development Programme one of the income generating programme of NABARD which aims to providingself employment to rural women.in this programme the  conversion of coir fibre into different toys, home decorative and utensils items provides scope for large scale employment, improvement in productivity and quality, better working conditions and higher income of the targeted women. The coir industry has the potential to provide employment at low investment per job, and a large number of persons from the socially and economically weaker sections of society can benefited from this activity. The husk surrounding the seed of the coconut contains coir fibre, the raw material for coir industry. Coir fibre extracted from the coconut husk is used commercially for the manufacture of a range of products with different end uses. The present paper shows about the SHG members of Gandadhara and Chhamunda GramPanchyat of Jagannath Prasad Block in Ganjam District involvevalu addition on coir product activity and have aregular income and economic security to their family. This handicraft works with coir and marketing their products through ORMAS within and out of Odisha through the exhibitions, outlets and Bazaar on Wheel programmes have support economic growth of these families.

 

KEYWORDS: Coir Industries, ORMAS, NABARD, SHG, Entrepreneur Development Programme.


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