Effectively and efficiently managing Human Resources is a very challenging task for each and every organization. It plays a key role for grabbing success in this cut throat competition. The sound Human Resource Management System requires energetic and hard working manpower as well as the effective management of human resources at work place. It is needed for the development of a sound HRM system in an organization; the organization should always have efficient Human Resource Management practices culture. HRM practices refers to directing, managing, ensuring and unite the manpower which is employed towards fulfillment of pre decided organizational goals. This paper deals with the role of Human Resource Management in White Cement Industry of Rajasthan. At present every units faces high level challenges of fast changes in technology, marketing factors and other business environment. The objective of this article is to understand the current HRM practice and HRM system in white cement industry of Rajasthan with the help of secondary data. This article emphasizes on the role of Human Resource Management practices, increasing organizational effectiveness as well as to find out the employee realization towards existing Human Resource Management practices for betterment and development.

KEYWORDS: HRM Practices, White Cement, Market, Competition, Demand.