SAMSUNG is additionally a corporationthat has been steadily throughout the past decade. SAMSUNG entered into Indian market with its technology advanced home appliances. This Research paper covers the variousmarketing strategies followed by SAMSUNG. The subsequent reportwill help SAMSUNG to wish care of the expansion that has been enjoyed within the past, with a powerful expansion of the all goods and mobile divisions. The objective of the report is to test of the various marketing strategies followed bySAMSUNG and analyzing the patrons what they require, various strategies is additionally devised on how SAMSUNG can increase their share of market. Primary and Secondary research has been disbursed to understand and identify the mindset of  people towards the corporation. Various factors ranging from the provision of Samsung Products, ownership trends, differentiating feature in Samsung products were identified andanalyzed. The perception of consumers and also the effect of the endorsers have also been studied.

KEYWORDS: Apps, Ad, Marketing Strategies Followed by Samsung.