The main objective of the study was to established causal effect relationship between social networking platforms and organization culture in service sector. Population for the study were included all people working in service organization/sector situated in Madhya Pradesh (Gwalior and Chambal division). Judgmental sampling technique was used. Individual respondent was sampling element. We have distributed 450 questionnaires out of which only 388 found suitable for the purpose of study. Self design questionnaire was used to measures all the variable (s). The data was collected on the scale of 1-5 Likert’s scale. Tools Used for Data Analysis were Reliability, Normality, Factor analysis and Regression analysis. Seven major factors i.e. Work Relationship, Leadership, Performance Appraisal, Human Behaviour, Capability, Welfare & Incentives and Communication were identified. Linear regression examined the impact of social networking platforms (independent variable) on organization culture (dependent variable). The value of “t” i.e. 44.508 at 0.000% significance at the level of significance at 0.05 indicates direct and positive relationship between both. The value of R square value i.e. 0.837 indicates 83.7% of impact of social networking platforms on organization culture. Hence we can conclude that there was impact of social networking platforms on organization culture in service sector.

KEYWORDS: Social Networking Platforms, Organizational Culture, Social Media.