DIGITALISATION OF PAYMENTS AND ITS IMPACT ON CUSTOMER SATISFACTION (A REVIEW OF LITERATURE)

The digitalisation of payments is a dynamic step towards innovations and technological transformation. Digitalisation of payments is the major changing factor in technical shift towards digital economy. It has promoted digital inclusion in the country and led to innovative banking and financial solutions. Also, it has boosted our payment mechanism to meet the global requirements. Digitalisation of payments offers various benefits to the customers as transparency, convenience, privacy, security, time effectiveness and many more. These add up to customer satisfaction through safety and security. Customer satisfaction is the primary factor for success of digital payment system. Thus customer satisfaction is very important. Although the demonetisation drive has led to vast opportunities and scope for digital transactions in the economy but the digital payment frauds have been a big challenge and caused dissatisfaction among the customers. These problems have created an environment of insecurity and lack of trust in digital payment system. The government is taking various steps for providing digital security and safety to the customers. The present study will focus on customer awareness and study of digital payment Mechanism in light of customer satisfaction.

 

KEYWORDS: E-channel, Digital Payment Services, Digital Infrastructure, Digitalisation.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download