CRM is an innovated technique adopted by a firm as well as by a corporate sector to establish intercommunication with modern and hidden customers .By the implementation and adopting new economic policy progressive economic reforms increased ,Latest educational standard in the form of CRM is arisen .CRM is the latest model for establishing relationship with customers .Hence different companies are adopting various technique to become close to the customer .This paper is to explain in detail ,the CRM in pharmaceutical marketing .In pharmaceutical industries CRM plays a vital role to grab the data of drugs .In pursuance of promoting the CRM corporate sectors have built different branches to enhance the requirement of different doctors and consumers.

KEYWORDS: Pharmaceutical, Marketing, Strategy, Liberalization, Privatization, Globalization, Relation.