With huge data and sophisticated algorithms to analyze that data, it is now possible to optimize e-commerce business using Artificial intelligence. Artificial intelligence can provide several benefits to e-commerce organizations such as automated processes, targeted potential customers, improved sales and lot more.AI has the power to investigate a huge amount of data and to make accurate decisions for the organizations. Platforms like E-commerce websites are adopting AI technology to investigate and identify the purchasing behavior of their customers and to serve them better. This paper mainly focuses on the application of AI and its impact on e-commerce websites.

KEYWORDS:  Artificial Intelligence, E-commerce, Recommendation Engines, Chatbots, Image Search.