The vision of this paper is to aware the customer about a green marketing concept and to let them buy eco-friendly products. Green marketing refers to the selling of goods and services based on environmental benefits. Green marketing is the act of not living by environment-friendly policies and procedures, but also letting consumers know about it. Today's business organization, focus to produce consumer and industrial goods that is safe and less hazardous to the environment. The aim of the survey is to gather the information from a consumer point of view about green marketing and issues resulted in the evaluation of green. Even it should be taught as a must subject in management studies through which students or even, businessmen so that they know the importance of eco-friendly products in the environment. Many successful business firms have adopted the strategy of green marketing is on priority. It adopts innovation techniques of products modification to maintaining sustainability in the environment. Through primary research, I'm collecting the views of the customer whether they are aware of the concept of green marketing and their willingness to buy green products.

KEYWORDS:  Green Marketing, Consumer Behaviour, Green Management, Sustainability.