Market value added (MVA) is the difference between the current market value of a company and the capital contributed by investors. If MVA is positive, the company has added value. If it is negative, the company has destroyed value. In this paper analysis of Market Value Added and measure of correlation between MVA and PROFITABILITY. The data for the purpose were gathered from 73 respondents of the 4 Cement Companies in Rajasthan including Shree Cement Limited, J.K. Cement Limited, JK Lakshmi Cement Limited and Binani Cement Limited. The analyzed with SPSS software by using ANOVA test and the results indicated there is a significant difference in the values of the MVA in various companies among the selected period and insignificant difference between the profitability and the MVA of the companies. Moreover the correlation was found to be negative.

KEYWORDS:  MVA, Profitability, Correlation, Cement Companies.