A STUDY ON BARRIERS TO THE SUCCESS OF WOMEN ENTREPRENEURS IN KANYAKUMARI DISTRICT

In Indian scenario, women have to face many problems in carrying out any economic activities or undertaking any entrepreneurial task. Women have to face various socio-economic and other problems as entrepreneurs as they are not treated equally to men due to social and cultural traditions. The research design adopted for the study is exploratory in nature. The primary data were collected from women entrepreneurs through some structured questions on a five point Likert’s scale. The methodology of study is based on the primary as well as secondary data. The study depends mainly on the primary data collected through a well – framed questionnaire to elicit the well considered opinions of the respondents. As far as the present study is concerned, the investigator has proposed to collect the data required from the sample population by adopting percentage sampling technique. The researcher has targeted 150 sample respondents from which the percentage of the total in proportion to the number of members and the total targeted respondents. The Kanyakumari district comprises of four taluks and three taluks are selected for field survey. From each taluk, 50 entrepreneurs are selected as sample. 150 women entrepreneurs are identified as the sample respondents for the study by using convenience random sampling method. It is concluded that the important barriers to success of women entrepreneurs are lack of training and finance, lack of support and confidence. The next important barriers to success of women entrepreneurs are poor business environment, fear and no business idea.

 

Keywords: Women Entrepreneurs, Barriers, Entrepreneurial Task and Economic Activities.


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