Marketing strategies are the backbone for any business, start-ups. Marketing strategies acts as base of growth for any business. Marketing strategies consists of use of marketing mix like product, price, place, promotion. There are various reasons for using a fully planned marketing strategy at various phase of a developing business. Most of the start-ups become successful only because of a proper and effective business strategy. The main objective of this is to determine the market opportunities for M.L. Industries by analyzing the behaviour and purchasing pattern of customers in the market. Data analysis is been done both primary and secondary. A sample survey is been recorded from respondent. The response reflects the methods chosen by the different customers in purchasing fastener product and the place from where they purchase it. Thus determining the best market opportunities for the company and thus a suitable marketing strategy can be made.

Keywords: Marketing Mix, Customers, Marketing Opportunities, Marketing Strategies.