Corporate Social Responsibility (CSR) is rapidly gathering momentum in the private, public and non-profit sectors over the last few years. Corporate social responsibility (CSR) refers to strategies by which corporations or firms conduct their business in a way that is ethical, society-friendly and beneficial to the community in terms of development. Corporate Social Responsibility is exhibiting a very attractive theme among the business organizations. In this competitive environment, most of the organizations have implemented CSR practices and other remaining is trying to implement it. The present study shows various CSR practices namely: equal opportunities for employees, customer and employee satisfaction, occupational safety and health of employees, social benefits for employees, environmental protection, and degree of interest in CSR have been identified on the basis of existing literature and expert’s opinions. “Green” has become a business buzz word and a platform of marketing communication/ecological factors with an aim to protect the environment and conserve natural resources. This paper has focussed on assessing the awareness and preference of customer for green banking products. In this paper an attempt has been made to explore Corporate Social Responsibility as a new trend of Green banking. The aim of this research paper is to find out the importance of Corporate Social responsibilities and to ascertain the impact of CSR on Green banking in achieving the objectives. The study has also advanced suggestions to improve Green banking service mechanism and also the role of CSR to accomplish the objective of Green banking.

Keywords: Corporate Social Responsibility, Customer, Satisfaction, Green Banking.