One of the problems facing SHGs in India is how to market their products beyond their locality. Exhibitions and Government Outlets and programme linkages have been tested and accepted widely and can be used to solve some extent the problem of marketing different products produced by SHGs. This paper explored the background of the study relating to Government of Odisha who support the SHGs to sell their products through a organised manner by ORMAS in different exhibitions. The consumers directly interact the primary producers and select their needs in this platform. The SHG members directly receive their payments and also feedback which help then enhance the product quality, quantity and good revenue for them. ORMAS (Orissa Rural Development and Marketing Society) is a self-governing apex body, which is run by the Panchayati Raj and Drinking water Department under the Government of Orissa. The main aim of ORMAS is to facilitate better livelihoods to the rural poor of Orissa by implementing advanced technologies. The main objective is to incorporate better technology, provide new marketing strategies for better networking and undertake development measures to sharpen the skills of the rural producers to generate better products. ORMAS is one of the institutions who taken major steps by the state government for the amelioration of the rural business in Orissa. This also ensures a sustainable living for the rural section of society who is involved in the manufacturing of rural products that are sold in the markets across the country and also in the international market. The present paper shows about the SHG in Ganjam District involve in marketing their products through ORMAS within and out of Odisha through the exhibitions, outlets and Bazaar on Wheel programmes.

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Keywords: ORMAS, SHG, Exhibition, Marketing, Product Quality, Rural Development, NABARD.