Social media is the most important and popular marketing tool at the current time. Social media marketing adopted by  various businesses for marketing for  their product and services As compare to the traditional marketing it is very cheapest , fastest and most effective marketing.  Social media marketing sites are: facebook, linkdin, instagram and twitter. By the using of social media peoples are more aware about the new brands and products. The purpose of social media knows the interest and need of customer which are effecting their purchasing decision. Social media marketing for startups and small business is very beneficial. The main objective of the research is to understand the effect of social media marketing on the Business, which social networking site is more popular. And compare the social media marketing to traditional marketing. In this study, both primary and secondary methods are used to collect the data. A sample of 77 respondents were collected through an online questionnaire and get it filled by respondents these are friends , family and known people.

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Keywords: Social Media Marketing, Marketing Tool, Business on Social Media, Social Media Today.