STUDY OF CUSTOMER SATISFACTION TOWARDS DIGITAL BANKING

Digital Banking is progressively sought-after both in elsewhere. Customers magnetized by Digital Banking because of Convenience, seemless coverage, Web enabled functions etc. A cashless economy will allow less tension of facing a wallet full of notes along with us, which is not at all safe in a world full of anti-socials. We can rather use our mobile as a best solution for all kinds of transactions such as bill payments, fees payments, funds transfer, recharge, etc. Because of least involvement of cash, transactions have to be done through banks where proper KYC verifications will be done prior to banking transactions and hence, it will be easier for the Government to check and mend the income tax evasion by the injudicious persons. The main objective of this study is to find out the present scenario of Digital Banking in HDFC Bank. Find out customer satisfaction relating to Digital banking services. In this analysis, both primary and secondary methods are used to collect the data. For primary data purpose Online Questionnaire filled by the 62 respondents from Delhi NCR who are using Various Digital banking services to get the first hand information. For secondary data purpose Internet and Journals are used.

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Keywords: Digital Banking, Sought-After, Web Enabled,  KYC, Customer Satisfaction.


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