STUDY OF CUSTOMER PERCEPTION TOWARDS BANKING SECTOR

Due to the advancement in technology, the traditional banking sector services has also changed and have taken a new shaped in the minds of its customers. All banks perform same function and therefore it is crucial for banks to maintain and provides quality services to its existing customer and to acquire retain and satisfy potential customer for longer period. As there are various banks and non-banking financial institution in the market, the customer perception and satisfaction measures the performance of different banking services. The main objective of this study is to analyses the customer perception towards banking services. For this a sample size of 71 respondents were taken from friends, family and known people who are using the services of any banks. An online questionnaire was sent via mail and social apps.

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Keywords: Banking Sector, Customer Perception, Satisfaction Level of Customers.


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