The survey study on “Market Potentiality and Consumer Perception at Bata” has been conducted to observe the preferences of customer and understanding; simply saying perceptions of customer. To knowing the consumer perception, we organise a set of questions based on some criterion like age, preferred brand, and factor of selecting footwear. The paper particularly focused on factors that influence belief. It also aimed to segment customer through their age, gender, occupation. The main objective of this study is to find out the present scenario of Market potentiality and consumer perception at Bata. And find out customer satisfaction relating to Bata Company. In this analysis, both primary and secondary methods are used to collect the data. For primary data purpose Online Questionnaire filled by 73 respondent from Delhi NCR who are using different kind of footwear in their regular life. For secondary data purpose Internet and Journal are used.

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Keywords: Consumer Perception, Preference of Customer, Preferred Brands, Market Potentiality.