PERCEPTION TOWARDS CASHLESS TRANSACTION AMONG RURAL PEOPLE WITH SPECIAL REFERENCE TO ANUPPUR DISTRICT OF MADHYA PRADESH: AN EMPIRICAL STUDY

The Indian people are too much dependent on cash, whether they are living in Rural, Semi Urban or urban, regularly use cash in their transactions. Peoples are living in villages, towns; small cities are facing problems of hard cash. For example, less than 20 percent of India's 2.15.000 ATMs are in rural centers. So having cashless transactions any time is still dream for India. A credit card is available to less than 5 percent of Indians. While the government is trying to slow down these problems by introducing cashless transaction, peoples are finding difficult to go for cashless transactions. Researchers have attempted to figure out in this research paper what the real perception of Indian people about cashless transactions is. The research will also study the difference of income and sale of products through cash or cashless transactions is more. Also study reveals problems faced by common peoples with the use of cashless transactions which are further analyzed and solution to this problems are suggested to some extent, in order to move towards cashless India so that overall the problems of black money and combat tax cheating, counterfeiting and corruption. In this study opinions of 100 regular customers to the shop were selected from Anuppur District, which comes under Semi Urban area. The result shows that peoples were not completely aware about cashless transactions. The shopkeepers are not interested to sale their products through cashless payments and some of the shopkeepers have no facility to go cashless transactions. The paper also reveals the problem of trust for each other while sale and payment through cashless mode.

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Keywords: Perception, Cashless Transaction, Rural People, Anuppur District.


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