India has been second largest growing economic with huge consumer class has resulted in consumer goods because the fastest growing industries in India LG, SAMSUNG the 2 Korean companies has been maintaining the lead industries with LG being leader in most categories. Then after the liberalization, foreign player like LG, Sony, Samsung, and another company inherit the image. Today these players control the most important share of the patron durables market. Nowadays people have lot of choices so goods should be in step with demand of consumer keeping in mind the taste and preferences. The main objective of this research is to find out  the analysing the market share of the LG  and analysing the customers what they want, prefer and how LG reached to the consumer an increase their market share.

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Keywords: Consumer Durables, Consumer Service, Market Share, Patron Durables Market.