Mobile digital gaming applications are often a short-term pastime in between for many users. People can quickly lose interest. Even though those in-app purchases are often disputed, they have an effect on consumer interaction with the respective mobile digital gaming application. This study finds evidence, that people of the United Kingdom actually quicker lose interest in mobile digital gaming applications with in-app purchases compared to games where there are no in-app purchases. In-app purchases are often seen as a quick skip through of less exciting level content.

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Keywords: Freemium, Digital Gaming, Survey, Interaction, In-App Purchases.