Social media platforms like facebook, twitter, whatsApp, bebo, hike and other are rising rapidly among all the people of all age groups. People have more than one account of social networking sites and apps. Most of the people handle their account from mobile anywhere. Connectivity through social networking platforms help to build the relationship in modern era. The main objectives were to design and develop a measure to evaluate the social networking platforms in service sector and to identifying and underlines factors affecting the use of social networking platforms in service sector. The population for the study was all people working in service organization/sector. Non Probability, purposive sampling technique was used. Total 450 questionnaires were distributed but 388 returned with proper response from respondents. Self design questionnaire was used to measures all the variable (s). The data was collected on the scale of 1-5 Likert’s scale. As a tools Reliability, Normality, Factor analysis and Karl Pearson Correlation Measurement were used. Six factors were identified and the rotation conversion in nine (09) iterations. We found that social media is very simple for getting information from the social networking platforms related to education and other purpose. Hence, we can conclude that social media platform gives liberty to people to speak their own ideas and opinion to others.

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Keywords: Social Networking Platforms, Social Media & Service Sector.