A STUDY OF CUSTOMER SATISFACTION OF MAJOR FABRIC PRODUCERS OF (HIGH SPEED LOOM) BHIWANDI W.R.T MAJOR SUPPLIERS INPUTS VIZ, POLYESTER FILAMENT YARNS

The customer Satisfaction study of textile polyester market and Polyester filament yarn sector having great importance like the customer Satisfaction for other industries and challenge of other market also, especially, more suppliers in the market available and competition to each other’s. It is known as customer satisfaction is important for any Industry for the present business and future business plan. Especially, it help to grow business as well as the addition of new customer base. The type of customer group available in the Bhiwandi market .like different group use the different product for the different application like men’s wear fabric ladies wear fabrics and so on ….This study help to add feedback of customer on the product and service of supplier of polyester yarn .The customer satisfaction report help yarn supplier to protect the customer as per the feedback and help to improve quality of yarn and product required for the fabric manufacturing. In the textile yarn business a lot of customer or fabric manufacture base available to understand the feedback, but we have selected the region base or area base for the customer of Bhiwandi. The satisfaction base of the factor for the yarn supplier are Product , quality , price ,packing material, delivery schedule , after sales , new initiative for development ,customaries products . Quality resolution method and so on... In this study independent variables is being investigated that if any differences exist in satisfaction of the customers in the selected fabric manufacturer on high speed loom of Bhiwandi w. r. t. to major polyester filament yarn supplier in the industries. The object will help to guideline and decide the marketing strategy for suppliers.

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Keywords: Customer Satisfaction, Polyester Filament Yarn, Product Quality, Price, Service.


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