Market is being flooded by variety of product and services. In such an era of competition advertisement plays an essential role. Advertisement is the way through which marketer can grab the attention of consumers by providing information about the new product and services. Marketer endorses celebrity in the advertisement so that effectiveness of advertisement can be raise and can change the perception of consumer accordingly. The main objective of the study is to analyse the impact of advertisement and celebrity endorsement on consumer buying behaviour. To study the impact, quantitative method is used data from 100 respondent is collected through online questionnaire and result was analysed by SPSS.The result of the study is that there is a significant effect of advertisement on consumer buying behaviour and it is not important that consumer by the product just because a celebrity endorsement . It is concluded that advertisement not only provide information but affect the buying decision to great extent.

___________________________________________________________________________________

Keywords: Advertisement, Celebrity Endorsement, Marketer, Consumer Buying Behaviour.