Today’s world is a global village. Everyone is connected to one another in this network generated by the Internet. But unfortunately, the students instead of using them for enhancing their knowledge are significantly led by distraction that is brought by the entire social media sites, making them to spend lesser time on studies and more on the use of various social media. The study intends to find out the impact of social networking sites and assess its adverse effects on their academic performance. It also tries to throw light on the various factors leading to their poor academic performance due to excessive usage of the social media. The study also intends to offer suggestions to manage the current trend of using the social media and cope up with their studies as well as bringing a balance between the effective usage of the social media and their studies.

KEYWORDS: Academics, Social Media, Performance, Knowledge, Balance.