Digitalization is found in every field. It includes various sector including business & Service sector. The concept of digitalization was started by the prime minister of India shree Narendra Modi on 1st July 2015. Digital technology allows users to make tasks faster and with more accuracy. Digital world marketplace continues to grow each and every year. Majority of educated people can make their business with the use of technology. Digital networking is developing fast too: Face book, Instagram, Twitter, Pinterest, and LinkedIn. Makes the world connected with each other. Every business wants to connect their activity with the business world with the help of technology. Digitalization allows the businessmen to connect with the customer at anywhere and they can make development in their business. Digitalization have positive impact on the business and customers are also having interest in purchasing of product through Amazon, Flip kart, Paytm mall etc. India is developing through the use of technological revolution even in small business we found business with the use of technology. Digital transformation in the business put customer at centre.
KEYWORDS: Digitalization, Business Growth, Technological Advancement, Liberalization, Privatization.
