DIGITIZATION IN BANKING SECTOR: A ROAD AHEAD

Digitalization will be going to leadto globalization undoubtedly. Adopting digital technology is very important for the banking sector because the most important thing for banks these days is time and efficient work, so they want to use it on something that is giving them more value. Now a days the banking sector wants to do something new to make its service different from others' and digitization will help them. Banks no longer confine themselves to traditional banking activities but have found new avenues to expand business and capture new markets. A major advantage of digital technology in the banking sector is that information can be easily edited and available at a click, data can be stored online allowing it to be accessed from any device including the Internet Is used. It is important for banks to go digital to change their business and strategize and increase interaction with their customers and employees, providing excellent customer experience and employee satisfaction.

Banks around the world are realizing how investment in digital technologies can lead to customer acquisition and satisfaction. The transition from analog to digital form has many advantages for the banking sector. The number of customers increases thanks to the convenience of service that allows users to save time. Costs for banks and customers can be reduced using ATMs, cashless transactions, etc. On the other hand, we now have more digital data that we can use to make data-driven dynamic decisions. This is helpful for both banks as well as customers. Digitization reduces human error. It has become clear that banking apps are becoming a part of our day to day lives. The digital world is in constant flux and there are already many valuable examples of digital transformation in the banking industry. Financial services are available everywhere through digital technology, 24/7 and as user-friendly as social networks or email solutions that we use every day. Another major factor, which has helped to bring the digital transformation process on a large scale, is its penetration by mobile devices. The average penetration rate of mobile phones worldwide is approaching 70%, and the phenomenon has become the platform for new mobile app development to be used beyond social communication. Mobile banking app usage increased by 19 percentage points in 2013 and 2014, while usage of computer-based banking services remained almost unchanged.

 

KEYWORDS: Digitization, Bank, ATM, Mobile Devices, Social Communication.


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