Jugaad innovation is entirely need based innovation, that means innovated and invented as and when required to satisfy an individual or a group’s needs. Jugaad innovations are an outcome of creative brains. The word is originated in Hindi meaning an innovative fix; an improvised solution born from ingenuity and cleverness; resourceful. It is also known as ‘zizhu chuangxin’ in China, ‘gambiarra’ in Brazil, ‘D-I-Y’ in the United States, ‘Jua kali’ in Africa and ‘systeme D’ in France. The research has been done by Navdeep Rajdou in the book- ‘Jugaad Innovation’ coauthored by two more- Jaideep Prabhu and Simone Ahuja. They have defined Jugaad innovation as “ Innovation based on ingenious solutions, consisting of overcoming limitations and finding effective, often improvised solutions with limited resources “I would like to salute the authors for thinking of the unthinkable and taking jugaad up from the level of mere contempt to the level of innovations and treat it as a subject of management. Though this journey, - from ‘mazaak’ to ‘management’ has been very tough for Jugaad. Jugaad is still considered to be a technology of poor or of the community that cannot afford to pay for the rich resources, but the creativity behind this concept has always been ignored until the book has been authored and published in USA and has a place in the library. The author wishes to take the journey of jugaad innovation a little further and establish its relationship with frugal innovation and reverse innovation. A few models have been developed in the paper, which throw light on the future journey of ‘Jugaad’ in the international market. Difference from frugal innovation has been analyzed and a path to reverse innovation has been predicted.

KEYWORDS: Jugaad, Reverse Innovation, Indian Innovation, Frugal Innovation, Jugaad Engineering.