IMPACT ON CUSTOMER SATISFACTION OF E- BANKING SERVICES BY ICICI BANK

With the aggrandize use of internet based technologies, it has exclude the topographical boundaries. Banking region is a fastest region to make global presence. With the change in technologies accepted by banks, strategies used by the banks are also changing. By internet banking various new products have been launched. Internet banking is a system, by which basically the customers have to reach to accounts and basic bank products and services information through their computers and other devices like mobile & wireless etc. In this study it is attempt to identify the factors that influence to customer satisfaction with internet banking services. Dimension of service quality like tangibility, responsiveness, reliability, assurance and empathy have shown more or less a great impact on customer satisfaction with internet banking services. For customer detainment and loyalty Customer satisfaction is coincided as a necessary condition and hence helps in attaining economic goals. Now a day’s Banks are moving its business toward online along with the traditional banking. Internet banking is just the expansion of traditional branch banking. The primary goal of any organization is generation of profits and that can be accomplished with attaining customer satisfaction. A customer will return back and refer to others the internet banking services when it get satisfaction with its service to other as well, generating extra sales and hence extra profits.

 

KEYWORDS: Topographical Boundaries, Banking Region, Internet Banking, Banking Services.


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