RAJASTHAN TOURISM: CONTRIBUTION TO ECONOMY AND NEW INITIATIVES

Tourism has significant multiplier effect on the state economy. It increases employment opportunities, generating revenue, developing infrastructure, Increasing investment opportunities and revival of tradition and heritage conservation and management. It is estimated that every rupee circulate by 13 times when it sent by a tourist and that every hotel room provides direct employment to three persons and indirect employment to eight persons by its utility of works. In Rajasthan tourism gets a rank in most economic sector is the third largest employer after agriculture and textile sector. Tourism account for approximately 15% of the Rajasthan economy and contribute economic benefits like regional development infrastructure in economic, foreign exchange earnings by tourist, and promotion and exhibition of local handicrafts. In Rajasthan tourism account for 2.7% in gross state domestic product (GSDP) and also contributes 1.9% in state employment. Tourist Government of Rajasthan has eyesight of two times footfall of international tourist traffic up to 2020. Government also aims to increasing the domestic tourist traffic from the percentage 33 million to 50 million tourists up to 2020 by promoting its tourism industry. Various initiatives have been taken by government like PPP in tourism sector, promotion of Agri-tourism, promotion of Eco-tourism, holding fairs and festivals and government to government partnership.

 

KEYWORDS: RTDC, Government Partnership, Eco-tourism, Agri-tourism, PPP in Tourism Sector.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download