The core objective of the Bhamashah Scheme in Rajasthan includes financial inclusion, women empowerment and effective service delivery through a fare channel. Bhamashah scheme is the first Direct Benefit Transfer scheme in the country to build a better society. The Bhamashah Scheme confront by the State government in 2008, even before the Aadhaar programme was anticipation of, was launched, wherein, approximate 50 lakh women were enrolled and 29 lakh accounts were opened through banking channel. At present senerio, the main objective of the scheme includes financial inclusion through women participation, women empowerment and effective service delivery through banking channel. Bhamashah scheme is first kind of direct benefit transfer scheme in the country. Bhamashah scheme in Rajasthan is a family-based programme of financial inclusion, because each family is issued a ‘Bhamashah Card’ by the government. The card is linked to a bank account that is in the name of the women of the house who is the head of the family by this a women can be empowered. The card leverages bio-metric identification and core banking to head of the family which is in the name of women. The purpose of the card is transferring of all cash benefits and non cash benefits directly to the bank accounts of the beneficiary and also for transfer of non-cash benefits of various government schemes. The Bhamashah scheme platform does not have any limit to the financial inclusion to mere opening of bank accounts, but together ensures door step delivery of banking services through Business Correspondents (BCs) of the banks and micro ATMs being established at all the panchayat level.

KEYWORDS: BSBY (Bhamashah Swasthya Bima Yojana), NFSA (National Food Security Act).