ISO 9001:2015

CUSTOMERS PERSPECTIVE TOWARDS GREEN BANKING INITIATIVES IN INDIA

This dissertation explores the customer's perception towards green banking initiatives in India. Due to more and more of human involvement in the eco system, it has raised the origin of additional issues in the environmental activities like burning fossil fuel for heating energy, raising livestock and many more which adversely impact our health, environment and economy. These lead to more of global warming and climatic changes which are the two most discussed matters in the global. Green banking is one of the forms that have been appointed by various different banks for initiating and supporting the environmental causes and different climatic conditions and also practices and reduces the carbon footprints from the banking activities. This paper is an attempt to study the green banking initiatives of various banks in India and to analyse the customer's perspective towards green banking initiative in India. The source of information consumed here is the primary and secondary data. The sample size of primary data is 100 respondents.

 

KEYWORDS: Eco System, Environmental Activities, Burning Fossil Fuel, Primary and Secondary Data.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download