Social media marketing (SMM) means to the techniques that target social networks users and applications to increase brand knowledge or sponsor particular products. Social media marketing campaigns generally work around to establish a social media presence on major platforms and also create the content which is sharable and advertorials. By regular updating the correct social media marketing strategy, it will boost customer value traffic, advanced brand reliability, healthier satisfaction of customer, better SEO and much more. The war is continuously going on on social media day by day, so a social media marketer must takes care the probable customers of company. According to Social Media Examiner, 95% of retail businesses use social media to pull novel customers, however, 84% of business vendors aren't convinced what social media tools to use. When SMM applies effectively, it can lead to more customers, more traffic, and more engagement. So, keeping in mind the above challenges, this paper depicts a SWOT analysis of Social Media Marketing. It has large market to explore the product with the media exposure becomes its strength. As its weakness, it is hard to teach or encourage management group members on social media principles. The most effective opportunity is to build up an audience that auto-cherish itself. It means our attempts in Social media, collectively with the endeavor of our audience. In this platform our audience becomes our best sales people. As threat, the business competitor is using the same strategy or same medium with parallel campaign. This paper also tries to compare the traditional marketing system and this digital marketing system. Traditional marketing doesn't allow straight communication with customers, while SMM offers an advanced level of commitment and communication. Whether it is through social media comments or email messages, the target audience is immediately attached through various digital marketing channels.

KEYWORDS: Social Media Marketing, SWOT, Traditional Marketing, Digital Marketing.