CONSUMER ATTITUDES TOWARDS ECO-FRIENDLY PACKAGED PRODUCTS: A STUDY IN HARYANA

The dreadful environmental condition is increasingly threatening the health of consumers, and global and national welfare. Therefore, the consumers are becoming their environmental attitudes, perceptions and satisfaction preferences and purchase more sensitive. The Consumer attitude is her or his beliefs, a mixture of environmental and ecological environment in the marketing of eco-friendlypackaged products and feel purchase plan. The results showed that 56.40% of consumers think towards eco-friendly packaged products in the attitude of the middle class level, then high class (26.68%) and low class levels (17.02%) of Consumers of socio-economic conditions as well as their attitude among consumers in addition to gender and attitudes eco-friendly packaged products eco-friendly packaged products, a significant difference. The Producers should improve the design of environmentally friendly packagedfood products, in order to effectively attract consumers. Marketer or retailer must be eco-friendly packaged products, store it in such a way that consumers can easily find, but buying.

 

KEYWORDS: Attitudes, Consumption, Perception, Green or Eco-Friendly Packaged Products.


DOI:

Article DOI:

DOI URL:


Download Full Paper:

Download