The growth of ICT (Information and Communication Technologies) as well as the development of Internet during the last two decades has changed the business environment to a large extent. Governments, companies and organizations develop through the ICTs new potentials and opportunities that are presented.A major outcome of the growth and exploitation of the ICTs and the Internet was the creation of a new type of “website” that helped people to create,chat, share, and amend user generated content, “the social media”. Nowadays there are hundreds of social media platforms worldwide. There are different kinds of platforms that the usercan join and use such as social networks, discussion groups and blogs.Traditionally, agricultural information exchange has been dominated by industrial media for instance newspapers, magazines and television. But the power of the 21st century is literally in our handsnow. We have never before had such a powerful tool toconnect with millions of people from the comfort of our own home and all around the world it is changing the way businessis done. Social media has given power to the voice of the everyday man and whilst that may come with its challenges, theopportunities are there for the taking. Now Social media is a mainstream form of communication around the world, andcontinues to grow in popularity with the increase in the number of smart phones. The purpose of this paper is to assess the role of social media could have for the agricultural marketing.

KEYWORDS: Agricultural Marketing, ICT, Media, Social Media, GDP, Economy.