In this paper, it has been tried to explain Artificial intelligence in Customer relationship management in order to create and manage the relationship between organizations and their customers. The paper goes on to give an overview of AI techniques which is mostly used in CRM and benefits of AI in CRM. AI enables organization's user to discover, predict, recommend, and automate of business processing. Results are improved customer relationship, sustainable competitive advantages and reduced costs of the organization.

KEYWORDS: Customer Relationship Management (CRM), Artificial Intelligence (AI).