In India, the more use of electronic exchanges by the more youthful age because of the accessibility of the web gave the developing possibility to online retailers. Web-based shopping is an ongoing marvel in the field of Web Business and is certainly going to be the eventual fate of shopping on the planet. The greater part of the organizations are running their online entryways to sell their items/benefits through online instruments, the Internet shopping is turning into a pattern in the little or Huge urban areas, where individuals have earnings and obtaining the capacity to purchase the brands/items. The online shopping is very common outside India, in recent times its growth in the Indian Market, which is a large and strategic consumer market, is still not in line with the global market. The potential growth of on-line shopping has triggered the idea of conducting a study on online shopping in India during the festive season to make the festive frenzy shoppers happy the online retailers are offering huge discounts, interesting deals in almost all product verticals. So this paper tries to provide support in understanding the drivers of Gen Z consumers’ attitudes towards online shopping intentions. The information was gathered through Survey with a sample of 100 respondents from Hyderabad city, Telangana state, this paper inspects the key purchaser conduct trait and the connection among them in E-promoting viewpoint endeavor has been made to contemplate the acknowledgment pace of e-advertising among the Hyderabad buyers during the Celebration season and its effect on their buy choice. The results of the investigation recommend that evaluation of purchaser purchasing conduct can add to a superior comprehension of online buyer purchasing conduct regard of web-based shopping during the Christmas Eve to figure the better advertising methodologies to hold the current customers, draw in the new furor customer and furthermore the development of Indian internet retailing in future.

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Keywords: Generation Z, Holiday Purchase & Online Purchase Intentions.