CORPORATE SOCIAL RESPONSIBILITY DESIGNING PRACTICES AMONG LARGE SCALE COMPANIES IN KERALA

Corporate Social Responsibility (CSR) is a management concept whereby companies integrates social and environmental concern in their business operation on a voluntary basis. A large number of companies doing business and making profits are spending sizable amount as part of CSR activities. But their CSR practices comprising CSR designing are rarely looked into by conducting scientific enquiries. CSR designing practices includes all instructions, instruments and approach which is crucial in the preparation phase of CSR.The aim of this paper is to examine the whether size of the organization influences its CSR designing practices. The study is based on the data collected from 200 large and medium scales Indian companies operating in the state of Kerala. Study uses MNOVA techniques for data analysis. The study found that size of the organization doesn’t affect its CSR designing practices significantly.

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Keywords: Corporate Social Responsibility, CSR Designing, CSR and Size of the Organization.


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