Advertising has magnificent effect on the day to day lives of every human being; be it adults or children as well. Recently, advertisers and marketers have started targeting children directly; which was not the case few years ago. Earlier, advertising for all children products were targeted on parents only and the message was framed accordingly. Now, messages framed for advertisements are more pervasive and sophisticated to grab the attention of children and glue them to their products and brands. This is a conceptual research paper which will focus on the prevalence of advertising in children. More light will be thrown on other factors that increase this influence on children. This paper will try to access the influential capacity of advertising on young humans. Conclusions will be drawn by providing suggestions to contract this influence.

KEYWORDS:  Social Network, Advertising, e-Advertising, Children Products.