Superior consumer status is not only beneficial for consumer but also beneficial for industry and whole economy. Nowadays most of industries are using social media as a instrument to satisfied consumer need and redress their complain around the world. Seller get instant information of consumers opinion about product and service at social networking sites and it’s allowed seller to reply or response quickly  to this information. However it would be negative for seller/provider if consumer doesn't receive the value which they had expected. The aim of this paper is to find out how to social media useful for protection of consumer interest and rights. In this study descriptive method has applied and secondary data have been used. The result of the study that social media is more effective and impetuous sources to resolve the problem of consumer which help protect their rights.

KEYWORDS:  Consumer, Consumer Rights, Social Media Communication.