A STUDY OF CORPORATE SOCIAL RESPONSIBILITY WITH SPECIAL REFERENCE TO SHREE CEMENT COMPANY OF RAJASTHAN

Corporate Social Responsibility (CSR), a comparatively new concept to India, is a platform to engage with society by showing that the corporation is concerned for the need of the society. It has now become a fundamental business practice and gained a lot of attention from the large business houses. Companies see it as an opportunity to initiate value in society. Today, the Indian cement industry stood large at second position only after China in terms of capacity installed, has grown at an accelerated pace in recent years. Cement has a very heavy impact on environment as the production processes release CO2 and other harmful chemicals using various sources of energy. At the same time cement sector has gone ahead in reducing or eliminating the evil environmental impacts by employing various technological interventions such as fly­­-ash blending, waste heat recovery system, Air Cooled Condensers (ACC), Sewage Treatment Plants (STP) etc. This paper studies and analyses the CSR policies adopted by cement companies. For this purpose Shree Cement Company of Rajasthan has been selected.

               

KEYWORDSCorporate Social Responsibility, Environment, Education, Health, Empowerment, Equality.


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