MOVING FROM CASH TO CASHLESS TRANSACTION: A CASE STUDY OF CONSUMER PERCEPTION

In this era, a very significant level of change is seen in the means of making and receiving payments. Due to constant level of technological infrastructure and policy changes, there has been an increase in the number of modes of payments. Cashless transaction is the future of Indian economy where there will be no physical flow of cash. All the payments will be made and received in the virtual world. Cashless Transaction got popular after demonetization where plastic money was widely used. The study is aimed towards studying the level of awareness among the citizens about Cashless Transaction. The study also helps in determining the factors which influence the people to switch from cash towards cashless payments and what are the benefits people avail by using other means of payments. After the case study of Consumer Perception conducted it can be said that the working professionals and business class people use digital payment methods more. There are various factors which influence the people to shift such as offers, cashback etc. There is still a long run for India to be cashless to full extent as the government needs to develop a smooth and secure infrastructure.

 

KEYWORDS: Technological Development, Demonetization, Cashless Payment Modes, ANOVA.


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