Digital branding plays a key role in marketing Strategies because it gives an identity to a product in market. What are the key factors of branding considered while preparing marketing strategies? Branding is the part of marketing strategies which differentiate their product with Competitors in the market. Through Branding we create aunique identity in the market so while preparing marketing strategies we keep so many things under consideration that should not be revoked for making more money. Company communicates with customers, prospective customers, employees, Partners, General public etc. through a set platform which needs aproper marketing strategy to maintain their brand identity. To grow in market, it is necessary to prepare branding strategies very carefully with marketing strategies. So, Brand building strategies bring consumers closer to the brand so that they can feel and experience the brand.

KEYWORDS: Branding Strategies, Marketing Strategies, Digital Branding.