The purpose of the paper is to focus on customer relationship management in the manufacturing industry. Foundation customer relationships have always important for a business. Hence, this article purposes to clarify the effect of CRM on organizational performance in the manufacturing industry. Customer relationship management, when effectively and properly utilized, results in increased profitability and customer loyalty of the organization. The paper attempts the benefits of using CRM in the manufacturing industry and problems which face in CRM implementation. Also, explain the current state of the manufacturing industry.

KEYWORDS: CRM, Organizational Performance, Manufacturing Industry.