WOMEN ENTREPRENEUR CREDIBILITY: LITERATURE REVIEW AND EMERGING ISSUES

Women are now a days involved in all sector of society including businesses as owners, managers and employees. Women entrepreneurs are working in industries, retail sector, technological sector and online businesses etc. but still looking for credibility in their businesses. Entrepreneur Credibility is a trust or belief in individual’s capacity to satisfy the entrepreneurial role to create and sustain and grow a business. Since the study of Women Entrepreneurs has increased during years but still the work of women entrepreneurs are considered as non-satisfactory due to gender biases. Women Entrepreneurs lack credibility from employees, financial institution, creditors, etc. This papers aims to study on emerging credibility of Women Entrepreneurs. We have used a systematic literature review to discourse women entrepreneur credibility and emerging issues.

 

KEYWORDS: Women Entrepreneurship, Credibility, Growth, Financial Institution, Creditors.


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